References

ProVITAL d.o.o.
Novine 19
2212 Šentilj v Slovenskih goricah

00386 (0)41 512 488

info@provital.si

ProVITAL Ltd. operates under Dr. Tanja Lešnik Štuhec and two young researchers Špela Štuhec, MA and BA, and Vid Štuhec , MA.
The company carries out studies in the fields of hospitality, tourism, rural development and marketing activities in rural destinations and protected areas, as well as visitors’ attitudes towards the latter. We give special attention to promoting rural development through the establishment of a system for granting the right to use a collective trademark for high-quality crops, products, dishes and drinks served in a catering way and guided gastronomic experiences with local added value. This is how short local supply chains are built - from the field to the plate - with high-quality products and services with local added value. According to the model “Authentic from Slovenia”, 12 collective brands are established in Slovenia in the fall of 2020.

As the Pohorje Group leader, Dr. Tanja Lešnik Štuhec participates in the development of Pohorje as a comprehensive green destination, following the Vision of Pohorje 2030, which was created in the NATREG project (2010) and whose author she is.
As member of the commission for granting titles of excellence to small sustainable destinations (2009-2015) within the European EDEN project, she benefits from having an insight into business activities of the most ecological natural destinations in Slovenia and Europe.
As a lecturer, Dr. Lešnik Štuhec dedicates a lot of her time to teaching students at the Faculty for tourism at the University of Maribor (courses: Sustainable development, Destination management, Marketing and management of tourism destinations, Development of rural destinations, protected areas and networking) and the College of Hospitality and Tourism Management Bled (courses: Sustainable Tourism, Destination Management). As the author of several training programmes, Dr. Lešnik Štuhec knows and implements appropriate approaches to training and lifelong learning for employees in hotel management, tourism and farming; as well as representatives concerned with the development of rural areas. She holds workshops in Slovenia and abroad – mainly in neighbouring Austria – where participants are shown examples of said good practices.
At ProVITAL d.o.o., within national and international projects, we design and carry out programmes for development and marketing of rural destinations, as well as training of different employee profiles in the hospitality industry, tourism and farming. We also advise in the areas of marketing communication.

In 2020 we:

have established the collective trademark “Authentic from Slovenia” – a model of establishing collective trademarks in Slovenia,
are managing the establishment of the collective trademark “Naše najboljše/Our finest” – Destination Maribor-Pohorje,
are managing the establishment of the collective trademark for the destination Kranjska Gora,
are managing the establishment of the collective trademark “Zeleno zlato” – Destination Žalec,
cooperated in the project “Culinary journey”, which is an accompanying project of the strategical project for farming in municipality Bohinj,
are cooperating with Maribor Development Agency in establishing the document “Developmental strategy of Pohorje”,
are cooperating in the project and co-creation of the strategical development and tourism marketing in Destination Pohorje (19 municipalities, 28 partners of “Partnership for Pohorje”),
are cooperating in the activities of project “100 % locally Julian Alps” with partners from the alpine region,
are managing the evaluation of the offer with following collective trademarks: Bohinjsko/From Bohinj, Okusiti Laško/Taste Laško, Okusi Rogle/Tastes of Rogla, Srce Slovenije/Heart of Slovenia, Idrija izbrano/Idrija selected, Jeruzalem Slovenia, Dobrote Dolenjske/Dolenjska delights, Sevnica Premium, Bled Local selection, Naše najboljše/Our finest.

In 2019 we:

were managing the establishment of the collective trademark Okusiti Laško/Taste Laško,
were managing the establishment of the collective trademark Bled Local selection,
were managing the establishment of the collective trademark Sevnica Premium,
were managing the establishment of the collective trademark “From Haloze hills” with a test evaluation as part of the activities for establishing the document “Development and economic study for the conservation of dry grasslands on the Haloze area”, which has included stakeholders/interested public from project areas Kum, Gorjanci and Pohorje, within the project: LIFE Conservation and management of dry grasslands in Eastern Slovenia (LIFE TO GRASSLANDS), financial mechanism LIFE Nature and biodiversity,
were managing the upgrade of the activities related to granting rights to trade under the collective trademark Jeruzalem Slovenia,
were managing the evaluation of the offer with following collective trademarks: Okusi Rogle/Tastes of Rogla, Bohinjsko/From Bohinj, Dobrote Dolenjske/Dolenjska delights, Srce Slovenia/Heart of Slovenia, Idrija izbrano/Idrija selected, Jeruzalem Slovenia,
trained local guides in the destination Jeruzalem Slovenia,
conducted the survey of six collective trademarks; Okusi Rogle/Tastes of Rogla, Bohinjsko/From Bohinj, Dobrote Dolenjske/Dolenjska Delights, Srce Slovenija/Heart of Slovenia, Idrija izbrano/Idrija selected, Jeruzalem Slovenia, which was carried out within the project Tourism 4.0.

In 2018 we:

were managing the establishment of the collective trademark for Geopark Idrija,
were managing the upgrade of the activities related to granting rights to trade under the collective trademark Bohinjsko/From Bohinj and Alpine Pearls, with workshops for the providers, who design and implement the tourist products and guided experiences, as well as for the providers of accommodation capacities,
were managing the upgrade of the collective trademark Dobrote Dolenjske/Dolenjska Delights,
were managing the upgrade of the collective trademark Okusi Rogle/Tastes of Rogla,
designed the strategical document “Tourism development strategy in the municipality of Sevnica for the period 2019-2024” in cooperation with Faculty for tourism at the University of Maribor,
designed the strategical document “Development plan for economy and improving the life quality on the area LAS UE Ormož for the period 2019-2025”, which includes 44 workshops with the stakeholders from the area UE LAS Ormož and wider.

In 2017 we:

were managing the project for establishing the study “Development and marketing strategy of destination Bohinj 2012-2016 – 2017-2021”, as well as “Development plan of destination and collective trademark Bohinjsko/From Bohinj”,
finished with the activities for the project EDEN55plusNW, programme COSME,
were managing the project of designing the document “Strategical development and marketing of tourism in destination Šmarješke Toplice 2017-2027” in cooperation with Faculty for tourism at the University of Maribor.

In 2016 we:

designed strategic documents, such as Development and Marketing of Tourism in Konjice/Oplotnica/Vitanje Municipalities 2017-2021 and Tourism marketing of destination Rogla-Pohorje 2017-2021,
were active partners in the cross-border project EDEN55plusNW, part of COSME programme,
continued with activities related to granting rights to trade under the collective trademark “Bohinjsko/From Bohinj”,
continued with activities related to granting rights to trade under the collective trademark “Dobrote Dolenjske/Dolenjska Delights”,
were co-designing the document “Strategy of tourism in municipality Brežice 2017-2021”, together with our colleagues from Faculty of Tourism University of Maribor.

In 2015 we:

continued with activities related to granting rights to trade under Okusi Rogle collective trademark
continued with activities related to granting rights to trade under Bohinjsko collective trademark
continued with activities related to granting rights to trade under Dobrote Dolenjske collective trademark
continued establishing the system for granting rights to trade under Srce Slovenije collective trademark
designed the strategy document “Development and Marketing of Šentilj Municipality’s Offer until 2020 with Guidelines until 2030”
designed the document “Analysis of Offer and Demand of Sports and Recreational Activities on Pohorje” within the SUPORT project,
etc.

Prejemniki certifikata kolektivne tržne znamke Srce Slovenije

In 2014 we:

in collaboration with Bohinj delegates, implemented measures outlined in the strategy document on development and marketing of Bohinj destination – the Centre for Quality under the trademark BOHINJSKO and the Centre for Marketing Bohinj with the destination mark Bohinj are being developed,
continued working on the collective trademark Okusi Rogle project in collaboration with Okusi Rogle stakeholders
in collaboration with Idrija destination stakeholders, designed the tourist offer for target visitor groups and began to draft the Development Strategies and Marketing of Idrija Destination 2015-2020 study,
together with Dolenjska stakeholders, established a system for granting rights to trade under Dobrote Dolejske (Doljenska Delights)
in collaboration with Srce Slovenije (the Heart of Slovenia) stakeholders, started establishing a system for granting rights to trade under Srce Slovenije collective trademark,
etc.

In 2013 we:

together with representatives from Chamber of Commerce and Agriculture Maribor and Chamber of Commerce and Agriculture Ptuj, and farming representatives from Podravje, designed the Vision for Farming and Forestry Development and Marketing in Podravje 2014-2020,
together with stakeholders from the Rogla-Pohorje destination, designed and implemented the Collective Trademark Okusi Rogle (Rogla Flavours) – established a system for quality assessment and carrying out assessments for awarding rights to trade under the Okusi Rogle trademark,
in collaboration with stakeholders from the top of Pohorje, developed action plans for small providers of produce/products/services/tourist products within the ALPA project – Pohorje hilltop lands for grazing and grasslands (20 tourism and tourism-related providers were included in the development of marketing action plans).

In 2012 we:

together with stakeholders, designed the study Strategy for Development and Marketing of Bohinj Destination 2012-2016, as well as the Plan for Development of Destination and Collective Mark for Bohinj Destination,
led the project for training small tourism providers in Pomurje and Prlekija, as part of the cross-border Five Carriage project (training programme – 8 modules with field workshops, results: 20 marketing action plans by small tourism and tourism-related providers, 4 equestrian multi-day tourism products, operational standards of Five Carriage project providers, etc.).

In 2011 we co-designed:

strategy documents for development and marketing of Solčavsko destination (workshops with destination stakeholders)
strategy documents for development and marketing of SAŠA destination (ten municipalities from the Savinjsko-Šaleška destination) (workshops with destination stakeholders) and
a marketing plan for twenty one municipalities from the Dežela Celjska destination.

BIBLIOGRAPHY

Bibliography dr. Tanja Lešnik Štuhec

Production, Labtech