ProVITAL Ltd. operates under Dr. Tanja Lešnik Štuhec and two young researchers Špela Štuhec, MA and BA, and Vid Štuhec , MA.
The company carries out studies in the fields of hospitality, tourism, rural development and marketing activities in rural destinations and protected areas, as well as visitors’ attitudes towards the latter. We give special attention to promoting rural development through the establishment of a system for granting the right to use a collective trademark for high-quality crops, products, dishes and drinks served in a catering way and guided gastronomic experiences with local added value. This is how short local supply chains are built - from the field to the plate - with high-quality products and services with local added value. According to the model “Authentic from Slovenia”, 12 collective brands are established in Slovenia in the fall of 2020.
As the Pohorje Group leader, Dr. Tanja Lešnik Štuhec participates in the development of Pohorje as a comprehensive green destination, following the Vision of Pohorje 2030, which was created in the NATREG project (2010) and whose author she is.
As member of the commission for granting titles of excellence to small sustainable destinations (2009-2015) within the European EDEN project, she benefits from having an insight into business activities of the most ecological natural destinations in Slovenia and Europe.
As a lecturer, Dr. Lešnik Štuhec dedicates a lot of her time to teaching students at the Faculty for tourism at the University of Maribor (courses: Sustainable development, Destination management, Marketing and management of tourism destinations, Development of rural destinations, protected areas and networking) and the College of Hospitality and Tourism Management Bled (courses: Sustainable Tourism, Destination Management). As the author of several training programmes, Dr. Lešnik Štuhec knows and implements appropriate approaches to training and lifelong learning for employees in hotel management, tourism and farming; as well as representatives concerned with the development of rural areas. She holds workshops in Slovenia and abroad – mainly in neighbouring Austria – where participants are shown examples of said good practices.
At ProVITAL d.o.o., within national and international projects, we design and carry out programmes for development and marketing of rural destinations, as well as training of different employee profiles in the hospitality industry, tourism and farming. We also advise in the areas of marketing communication.